Pro Helvetia: UX & content design

Situation

The Swiss Performing Arts Selection is an initiative by Pro Helvetia, the Swiss Arts Council, with the aim to promote Swiss dance, theatre and other performing artists abroad. Pro Helvetia operates on behalf of the Swiss Confederation and maintains 7 branches around the globe.

Task

Optimize the existing website to directors and curators of performing arts to help them discover Swiss performing arts companies and stay informed about their current and upcoming work, as well as generally increasing the promotional value of the site.

Approach

Development of personas and user journeys, wireframing. Content strategy and UX writing.

Result

Improved artist overview and booking functionality, simplified data management for artists and increased engagement on site.