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Pro Helvetia: UX & content design
Situation
The Swiss Performing Arts Selection is an initiative by Pro Helvetia, the Swiss Arts Council, with the aim to promote Swiss dance, theatre and other performing artists abroad. Pro Helvetia operates on behalf of the Swiss Confederation and maintains 7 branches around the globe.
Task
Optimize the existing website to directors and curators of performing arts to help them discover Swiss performing arts companies and stay informed about their current and upcoming work, as well as generally increasing the promotional value of the site.
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