Alina Halonen LPCC
Health & Wellness
2024
Brand Strategy, Web Design
Alina Halonen, LPCC, is a licensed professional clinical counselor specializing in trauma-informed therapy. To establish a strong online presence and streamline client engagement, we developed a cohesive brand identity and a functional website that reflects her expertise, values, and therapeutic approach.
Challenge
Alina needed a digital platform that clearly communicated her practice’s philosophy, built trust with potential clients, and simplified appointment scheduling. The challenge was to create a welcoming yet professional online presence that balanced warmth with clinical expertise while ensuring accessibility and usability for diverse client needs.
Results
Since launch, Alina has seen a 150% increase in website traffic and a 40% rise in new client interest and booking submissions through the site. The optimized digital presence has strengthened credibility, expanded her reach, and streamlined client engagement, positioning her as a trusted professional in the mental health space.
Approach
We designed a brand identity that reflects Alina’s compassionate, client-centered approach, incorporating a calming visual language and intuitive navigation. The website was developed with a focus on clear messaging, easy appointment booking, and resource accessibility. A structured content strategy ensured that her services, methodologies, and specializations were communicated effectively while maintaining a tone of trust and expertise.
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