Cool Is Dead
Fashion, Media, and Digital Culture
2025
Brand Strategy, UX Research, UI/UX Design, Web Development, E-Commerce, Content Strategy
Cool Is Dead is a nostalgia-driven, maximalist creative brand blending fashion, media, and interactive experiences. They needed a digital platform that could capture their unique aesthetic while being scalable and functional for e-commerce, event integration, and content distribution. Our approach ensured that the site stayed true to their bold vision while enhancing usability and long-term growth potential.
Challenge
Cool Is Dead had a vision for their visual direction but required a structured and scalable approach to transform their ideas into a cohesive, high-performing website. The challenge was to retain their maximalist, Y2K-inspired aesthetic while building a functional, user-friendly platform that could support interactive media, e-commerce, community engagement, and future growth.
Results
The final platform delivers an immersive brand experience while maintaining functionality and scalability. The new site enhances engagement, streamlines e-commerce operations, and provides a foundation for future interactive and community-driven features. By refining and structuring their initial vision, we ensured that Cool Is Dead could grow without losing its identity.
Approach
We refined their concept into a structured digital framework, balancing creativity with usability. The site architecture was developed to support interactive features, including an event calendar, e-commerce, FAQ, and analytics tools. Wireframing and UX design ensured smooth navigation while preserving the visual chaos that defines Cool Is Dead. A scalable back-end structure allowed for seamless updates and expansion as the brand evolves.
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