Fliggs
Web3 Telecom
2024
UX Research & Design, UI Design, Usability Testing
Fliggs is a next-generation mobile operator leveraging Web3 technology to offer a seamless and decentralized telecom experience. We designed a scalable digital ecosystem, creating a cohesive UX and UI strategy for their website and mobile application ahead of their US launch.
Challenge
Fliggs set out to disrupt the telecom industry by integrating Web3 applications into mobile services, offering users greater flexibility, privacy, and rewards. To support their ambitious launch, they needed a seamless digital experience that clearly communicated their value proposition while ensuring usability across web and mobile platforms.
The challenge was to design an intuitive and scalable interface that aligned with the expectations of both crypto-native users and mainstream mobile customers. The UX and UI needed to establish trust, simplify onboarding, and provide a frictionless experience for users unfamiliar with Web3 technology.
Results
The final product included a scalable design library and a fully optimized sales website that positioned Fliggs for a strong market entry. The UI framework provided a foundation for future growth, allowing Fliggs to iterate and expand their offering without compromising user experience.
Approach
We developed a structured design system to ensure consistency across web and mobile platforms. Wireframing and prototyping helped refine key interactions, making the user journey smooth and intuitive. A component-based UI library enabled flexibility for future iterations while maintaining a cohesive brand experience.
To validate usability, we conducted reviews and testing to ensure that both Web3-savvy and traditional users could easily navigate and understand the platform. This approach ensured that the design balanced cutting-edge technology with practical usability.
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