About us

Being at home in both Zürich and Los Angeles, we offer a unique service to Swiss and American businesses seeking to scale in their home market, expand into a new one or improve their products to win and retain clients.

Offering a comprehensive range of services, we give you the simplicity of working with one single partner while maintaining short distances and familiarity in interactions.

We provide user-centric digital design, development, and education for businesses wanting to scale their operations.

Meet UXD Lab

Kristina builds growth engines that push products and companies forward. With over a decade shaping digital strategy at one of Switzerland’s leading agencies and helping scale a Web3 startup from initiation to global reach, she turns user needs into high-impact products and resilient business systems.

Certified in UX for AI and UXQB-qualified, she bridges design, strategy, and emerging tech to create scalable, user-centered solutions. She supports founders through initiatives such as Women in Web3 mentorship, offering guidance at the intersection of technology and entrepreneurship.

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Kristina Morf

Senior Experience Designer & Founder

Helena Suter

Innovation and Product Strategist

Helena turns loosely defined ideas or goals into measurable business outcomes. With experience leading cross-functional teams across Europe and the U.S., she drives growth and transformation by bringing structure and clarity to complex initiatives.

As a personal brand strategist and podcaster, she helps leaders communicate with conviction. In her role as Head of Marketing and Communications on the board of the Swiss-American Chamber of Commerce, she strengthens the organization’s public presence and international reach.

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We're your team extension.

Co-creation is everything for us. These are the goals we move for you.

CEO / Founder

Grow LTV without growing headcount

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CTO

Build for the edge, not just for the roadmap

We integrate AI and emerging tech where it actually moves the needle, not just as a feature, but as a structural advantage. Our design systems cut scope creep in half, and process integrate with your dev team so your team executes quickly and seamlessly overexceeding expectations of every sprint.

CPO

Cut time-to-value in half while increasing quality

We compress your discovery-to-ship cycle with rapid prototyping and user validation that replaces months of internal debate with weeks of real signal, and unlocks future rockstar features and untapped profit pools in user data. Your roadmap stops being a wish list and starts being a growth engine.

CMO

Make every marketing dollar convert

We fix the experience your paid traffic lands on by closing the gap between campaign promise and product reality. Then we build the attribution layer that finally tells you what's working, so you can double down on what converts and cut what doesn't.

Kirsten Fargas

Growth Marketing Specialist

Kirsten turns data into growth strategies that actually work. She has helped startups and established companies scale through SEO, paid acquisition, CRM optimization, and conversion-focused content – grounded in what the numbers say. Whether she’s analyzing funnel drop-offs or building email nurture sequences, the goal stays consistent: find what’s blocking growth and fix it systematically.

Beyond marketing, Kirsten is deeply committed to accessibility, LGBTQ+ community building, and inclusive design practices.

Aino Halonen

Mid-level Product Designer

Expert in bringing clarity to uncertainty. Turns bold ideas into real products through design, future-focused strategy, and technical fluency. Drives momentum by making complexity feel effortless.

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A rich tradition in design and innovation as well as meticulous craftsmanship are among Switzerland's most renowned qualities. At UXD Lab, we draw on these in marrying aesthetic and functional finesse. We strive to uphold Swiss quality standards with precision, reliability, and attention to detail ingrained into each deliverable.

Whether you are looking to grow your business in Switzerland, make the move across the big pond or simply appreciate Swiss quality, we're here to support.

Swiss precision

Untiring entrepreneurial spirit, ingenuity and a can-do attitude are central to the American character. We embrace these ideals wholeheartedly: Every challenge is an opportunity to develop creative solutions – be it for improving your product or helping you grow your customer base in a new and unfamiliar market.

If you are a Swiss company wanting to expand into the vast and exciting US market, we're more than happy to share our experience and help you navigate the road to America.

American ingenuity

Talk to someone new. Eat something you've never tasted before. Always stay open-minded. We believe a day without learning is a day wasted.

Curiosity

Whether news is good or bad, we always communicate openly. But we also pay attention to being kind and empathetic in the process.

Transparency

We would rather learn from having gone too big than not knowing how big we could have gone. The entrepreneurial spirit runs in our veins and we hate wasting an opportunity.

Boldness

We are in this together. We love bringing our expertise into your project – and combining it with yours. Diversity of experience and opinion is what great products are built upon.

Collaboration

We all stand on someone's shoulders. So we feel strongly about giving back to the community and supporting the next generation wherever we can.

Community

A job worth doing is worth doing well. So yes, we will obsess over seemingly minor things – because they are what makes our work lasting and scalable.