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Relai
Challenge
Relai is one of Europe’s largest Bitcoin investment apps, serving 100,000+ users. As the product matured, they aimed to move from good to great — reducing complexity in financial and crypto language while improving clarity and overall UX.
Results
Conducted a full content audit, developed a structured tone-of-voice and terminology framework, simplified UX copy, and streamlined the localization workflow for consistency and scalability.
Approach
Audit and refine all in-app copy across 5 languages (EN, DE, FR, IT, ES), define a unified tone of voice, and establish clear financial & crypto terminology guidelines.
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